Broadshift Technologies Limited is a premium design company that focuses on quality, innovation, and speed. It utilises technology to deliver results and grow its clients businesses. The company prides itself in great work ethic, integrity, and end-results. Over the years, it has been able to create stunning, award winning designs, therefore, allowing its clients to obtain an overall better web presence. The company wanted to develop a Corporate Social Responsibility programme targeted at youths with passion for web designing. We developed the ‘Learn2code‘ campaign as its CSR initiative – an avenue through which young budding developers in Lagos and neighbouring states could polish their skills and launch out to be full time developers or better still, techpreneurs.
- Prior to developing the campaign strategy, we facilitated stakeholder meetings at Broadshift’s corporate office with key stakeholders, which included VTpass and a group of in-house developers.
- These stakeholder meetings served as a background to the news and feature stories written about the campaign in top national newspapers in Nigeria.
- The ‘Learn2code‘ received wide coverage online and in the print media.