Client
Genesis Christian Academy – a not-for-profit school – was established by Genesis Education Resource Limited to provide comprehensive Christian education with emphasis on the formative years of life.
Brief
Develop a compelling PR strategy that will highlight what the school truly stands for and why it has never witnessed any power failure since inception in 2012; this is in spite of the fact that the school did not collect fees from the hundreds of pupils (nursery, primary and secondary) that enrolled for the first academic session (2012/2013). Until date, the fees being paid for pupils in the school are jointly determined by their parents/guardians and the school’s management.
The campaign, which ran from the start of May 1, 2018 and climaxed on May 27, 2018 (Children’s Day), involved journalists from the print media, online journalists, and photojournalists.
Results
We (Plexus Media) created a compelling PR plan as desired by client. We created contents around #NoPowerFailureAtGenesisSchool, and reportage in the media generated the much-needed thrill and set an agenda in Nigeria’s education sector.
Below are links to some of the stories published in the media:
- http://www.punchng.com/dont-deny-children-quality-education-because-of-money-okey-ubabukor
- https://www.vanguardngr.com/2018/05/genesis-christian-academy-celebrates-six-years-of-power-supply
- http://punchng.com/genesis-christian-academy-celebrates-six-years-of-power-supply
- https://www.vanguardngr.com/2018/06/genesis-christian-academy-shines-annual-maths-competition